16b Jermyn Street
London
Middlesex
SW1Y 6ST
07805935403
Did you ever wonder where the custom for men wearing dark suits began, or how the finest suits bespoke suits, shoes and shirts are made today? The Men's Fashion Heritage Tours answer these questions and enable you to discover the elegance and craft of men’s classic fashion on Savile Row, Jermyn Street and St. James’s Street
On Mondays, Wednesdays and the last Saturday of the month, Dr Cindy Lawford offers two-hour tours that explain how British tailors and shoemakers, royals, military heroes and celebrities have together set many of the prevailing fashions for Western men for hundreds of years, going back to the seventeenth century. The tours include walks down St. James’s Street, Jermyn Street, Sackville Street and Savile Row. Several individual tailors and merchants are visited, and, if possible, staff members and craftsmen take the time to explain the beauty of what they make and sell. A great deal of background history and gossip is also divulged, as Cindy tells the interesting stories behind some of the most historically famous shops as well as those on the cutting edge of men’s fashion.
The cost is £20 per person. Students and senior citizens may come for £15.
The tours take place on Mondays at 3 pm, Wednesdays at 10 am, and the last Saturday of every month at 10 am. Groups are usually limited to 8 people.
Mondays at 3 pm: Meet in front of Berry Brothers & Rudd, 3 St. James’s Street, SW1A 1EG.
Wednesdays and the last Saturday of the month at 10 am: Meet in front of Gieves & Hawkes, 1 Savile Row, W1S 3JR.
How to Book
Reserve your place for a Monday, Wednesday or Saturday tour or arrange a private tour at your convenience by texting 07805 935403 or contacting cindy@cindylawford.co.uk.
